Can Beyond Meat's Pivot to Protein Drinks Change the Investment Thesis?

Beyond Meat has launched Beyond Immerse protein drinks to counter declining plant-based meat sales, which fell 16% in 2025. The company faces significant financial challenges with $333 million in operating losses and must compete against industry giants like PepsiCo, Coca-Cola, and Abbott Laboratories in the $35 billion protein drink market. Analysts remain skeptical about whether this pivot can turn around the struggling company, noting the limited-time nature of the product launch and lack of early financial improvements.