Can AT&T's New Technology Offerings With Dallas Cowboys Lift Shares?

AT&T has extended its partnership with the Dallas Cowboys, introducing new AI, augmented reality, and connectivity technologies for the 2026 NFL season at AT&T Stadium. The stadium features 261 miles of fiber and nearly 1,000 antennas supporting new features like AI-generated hype videos, AR experiences, and high-priority network access. However, AT&T shares have underperformed the industry by 109.7% over the past year, and the company faces intense competition from Verizon and T-Mobile in advancing network and AI capabilities.