Bronstein, Gewirtz & Grossman LLC Urges Planet Fitness, Inc. Investors to Act: Class Action Filed Alleging Investor Harm

A class action lawsuit has been filed against Planet Fitness, Inc. alleging that the company made materially false and misleading statements regarding its marketing strategy effectiveness, member growth projections, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing failed to resonate with its target demographic and that the company would need to restructure its strategy and abandon planned price increases.