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BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth

GlobeNewswire Inc.·
BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth

BrewDog bars across the UK achieved record fan attendance and double-digit sales growth during the 2026 FIFA World Cup, driven by packed venues, strong food and beverage sales, and increased demand for premium craft beers. American craft beer brands including SweetWater, Montauk, and Blue Point sold through initial inventory within the first week, prompting immediate reorders. BrewDog's flagship Punk IPA remained among top-selling beers, while the bars served as popular gathering destinations offering live sports viewing, air conditioning, and community experiences.

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