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Beyond the Legend: Five Highlights from FREELANDER's Global Brand Launch in Abu Dhabi

GlobeNewswire Inc.·
Beyond the Legend: Five Highlights from FREELANDER's Global Brand Launch in Abu Dhabi

FREELANDER, a British Premium Intelligent All-Terrain Brand jointly developed by Jaguar Land Rover and Chery, launched globally in Abu Dhabi on September 29, 2026. The brand unveiled its first strategic model, FREELANDER 8, featuring advanced all-terrain technology including the i-ATS system with 9 terrain modes. The Middle East is FREELANDER's strategic starting point, with the UAE as its first international market, supported by dealer partnerships with Al Tayer Motors and Premier Motors.

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