Beyond Demographics: Resonate Launches Signature Segmentation, Revealing What Separates Unique Customer Groups and What Drives Them to Act

Resonate announced the launch of Signature Segmentation, a managed audience-intelligence offering that segments customers based on motivations and intent rather than demographics alone. The solution organizes first-party data into 4-8 custom audience groups and provides activation-ready insights across all channels. Case studies show an enterprise bank achieved 43% lower data costs and 130% faster insights, while a direct mail provider grew sales by 15% using motivation-based segmentation.