Bath & Body Works Introduces ‘Fruit Fusion’ Franchise with Hilary Duff as Campaign Ambassador and Creative Partner

Bath & Body Works launched Fruit Fusion, a new fruit-forward body care franchise featuring four juicy scents with hydrating formulas. The brand partnered with actress and singer Hilary Duff as brand ambassador and creative partner. The launch includes a comprehensive 360-degree marketing campaign and marks the brand's first major product launch on Amazon. Fruit Fusion is designed as a long-term franchise with planned expansion.