Assembli to Produce Big Ten Conference Activation at Fanatics Fest in New York

Assembli has been selected to design and produce the Big Ten Conference's first-ever fan experience at Fanatics Fest NYC (July 16-19, 2026), making the Big Ten the first collegiate conference to participate in the event. The activation will feature the Heisman Trophy, CFP National Championship Trophy, interactive games, and fan engagement activities. Assembli will also return for its third consecutive year to produce the Big Ten Championship Fan Fest in December 2026.