Archer Daniels Expands Natural Colors: Can It Unlock New Growth?

Archer Daniels Midland (ADM) is expanding its natural colors business targeting $80M-$100M in operating profit, capitalizing on the $1 billion U.S. natural colors market and clean-label consumer trends. The company has already secured wins replacing artificial colors in packaged foods and beverages, positioning itself to shift toward higher-value specialty ingredients.