Apple Unveils Its First-Ever Touchscreen MacBook Pro. Should Investors Be Concerned About the $2,899 Price Tag?

Apple launched its first touchscreen MacBook Pro at $2,899 (14-inch) and $3,399 (16-inch), charging a $400 premium over existing models with the same processor. Rather than raising prices across its entire Mac lineup amid rising memory chip costs, Apple is taking a selective approach by offering premium features to professional customers while maintaining cheaper alternatives. The strategy aims to protect profit margins, though the broader PC market is struggling with declining shipments.