Apple Is Reportedly Launching a Device-Leasing Program With Klarna on July 28. Here's What It Means for iPhone Revenue.

Apple is set to launch a device-leasing program called Apple Upgrade with Klarna on July 28, featuring 24-month leases for iPhones and Apple Watches, and 36-month leases for Macs and iPads. The program aims to accelerate upgrade cycles and smooth demand fluctuations, potentially boosting iPhone revenue which hit a record $57 billion in the most recent quarter. Klarna will handle financing while Apple maintains the customer relationship and upgrade cadence.