Anteriad Releases B2B Healthcare Marketing Report: Healthcare Companies Are Growing, and Their Marketers Are Ready to Take Control of the Data

Anteriad released its 2026 B2B Healthcare Marketing Edge Report based on 127 healthcare marketers, revealing that B2B healthcare marketers are outperforming the broader market with 33% hitting goals versus 28% overall. Key trends include increased investment in paid search (45%) and digital audio (38%), and widespread adoption of buying groups (43%). However, marketers face significant challenges with data quality (48% cite lack of reliable sources) and compliance requirements (44%), while nearly one-third experienced budget decreases despite strong performance.