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Amazon.com vs. e.l.f. Beauty: Which High-Growth Consumer Stock Is a Better Investment in 2026?

The Motley Fool·
Amazon.com vs. e.l.f. Beauty: Which High-Growth Consumer Stock Is a Better Investment in 2026?

The article compares Amazon.com and e.l.f. Beauty as high-growth consumer stocks. Amazon generates $716.9B in revenue with a 10.8% net margin and $7.7B free cash flow, while e.l.f. Beauty shows faster growth at 24.6% year-over-year with $1.6B revenue but only 1.6% net margin. The author recommends Amazon due to its attractive forward P/E ratio (20.7x vs 29.3x), strong AWS growth (37% YoY), and AI infrastructure investments, despite e.l.f. Beauty's higher growth rate.

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