Advantage Solutions Releases Two Proprietary Studies Revealing What Will Shape Retail in 2027

Advantage Solutions released two proprietary studies examining retail industry pressures and consumer behaviors for 2027. The Outlook Survey found that no manufacturers or retailers believe margin pressure has peaked, with two-thirds expecting continued pressure through 2027 or longer. Meanwhile, the Shopper Study revealed that shopping experience now tops price as the key driver of retailer choice, with 62% of shoppers prioritizing ease of navigation over everyday low prices (57%). Single-store loyalty has hit an eight-year low at 23%.