Adobe's Next Earnings Report on Sept. 10 Could Send the Stock Plunging. Here's Why.

Adobe faces a critical earnings report on Sept. 10 as it navigates AI disruption to its core creative software business. The company has tripled AI-first revenue to $500 million annualized recurring revenue but must balance aggressive user acquisition through freemium offerings with meaningful monetization. Adobe stock is down 26% year-to-date amid competition from AI tools and rivals like Figma and Canva, while the company undergoes leadership transitions with a new CEO taking over in December.