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ADBE Expands AI Customer Experience Push With Jet2: What's Ahead?

Zacks Investment Research·
ADBE Expands AI Customer Experience Push With Jet2: What's Ahead?

Adobe announced a multi-year strategic partnership with travel company Jet2 to deploy its AI-powered customer experience solutions, including CX Enterprise, Firefly Foundry, and Brand Intelligence. Adobe's AI-first ARR exceeded $650M in Q3 fiscal 2026, growing over 150% year-over-year. However, Adobe faces intensifying competition from Microsoft and Salesforce in AI-powered customer engagement, with both rivals expanding their agentic AI capabilities and gaining significant enterprise adoption.

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