617 Collective Appoints Victor Martinez as Partner and Head of Capital Markets

617 Collective, a New York-based acquisition platform for founder-led marketing and creator economy businesses, appointed Victor Martinez as Partner and Head of Capital Markets. Martinez brings over 20 years of investment banking experience from Citi and JP Morgan. The firm plans to deploy up to $100 million in acquisitions this year and has already acquired Nominee and Zanahoria Azul, following a long-term holding model that preserves founder leadership and brand identity.