◆ NeutralSOFI

51% of SoFi's New Products Last Quarter Went to Existing Members, Up From 35% a Year Ago

The Motley Fool·
51% of SoFi's New Products Last Quarter Went to Existing Members, Up From 35% a Year Ago

SoFi Technologies exceeded Q2 revenue and earnings estimates with 40% year-over-year revenue growth, but the stock fell 10% due to unchanged 2026 EBITDA guidance. However, the company is reaching a significant inflection point: 51% of new products sold last quarter went to existing customers (up from 35% a year ago), indicating improved customer lifetime value and a shift toward cost-effective revenue growth through cross-selling.

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