5 Potential Buyers of Roku That Actually Make Sense

Roku stock surged 20% after reports of potential acquisition talks. The article identifies five strategic buyers that make sense: Comcast (needs a pivot from declining cable business), Microsoft (could strengthen Xbox streaming presence), Netflix (seeking a transformative deal after missing Warner Bros. Discovery), The Trade Desk (facing revenue deceleration), and Disney (could leverage streaming assets). Roku is in a strong negotiating position with $2B+ cash, no debt, and accelerating growth.