3 Stocks to Watch From the Advertising & Marketing Industry

The Advertising and Marketing industry is being transformed by AI adoption, connected TV expansion, and retail media growth. Despite macroeconomic headwinds and intense competition, companies leveraging AI-powered solutions, programmatic advertising, and diversified advertising channels are well-positioned for growth. The industry has outperformed the S&P 500 over the past year but carries a below-average Zacks Industry Rank.