2026 Holiday Shopping Will Be Driven by AI-Powered Discovery, According to Optimove Insights Report

A new Holiday Shopping Report 2026 reveals that AI tools are now integral to holiday shopping, with 72% of consumers using ChatGPT, Claude, or Gemini for product discovery and gift recommendations. Despite strong trust in AI recommendations, data privacy concerns remain a barrier. The report also shows strong holiday spending intent, with 55% planning to spend more than last year, though consumers still favor familiar brands and major retailers like Amazon (81%), Walmart (71%), and Target (58%).